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SEBI Registered: Research Analyst | Investment Adviser | Call: +91 97730 15000 | Email: research@stockaxis.com
SEBI Registered: Research Analyst | Investment Adviser | Call: +91 97730 15000 | Email: research@stockaxis.com
SEBI Registered: Research Analyst | Investment Adviser | Call: +91 97730 15000 | Email: research@stockaxis.com
November 07, 2019
|We are pleased to present to you our monthly market commentary and outlook for the forthcoming month. The ‘stockaxis’ Market Intelligence’ is a quick update on the markets for the month gone by and our view for the next month. Use our sharp and crisp synopsis to continue building your wealth!
The Indian Paint Industry, which consists of paints, varnishes, lacquers, etc. is estimated to be valued at Rs.50,000 crore. The industry can be broadly classified into two segments – decorative paints and industrial paints. Decorative paints include wall paints and enamel, primers, putties, etc. Industrial paints include paints for the auto sector, powder coatings, etc. The decorative paints segment forms a large chunk of the overall industry (about 75%) with the balance being formed by the industrial paints segment. The industrial paints segment, which entails application of technology, is relatively more organized than the decorative paints segment. However, the scenario has changed after implementation of GST (Goods and Services Tax), which has led to the industry shifting to the organized segment. In FY 2018-19, the top players accounted for about 70% of the market share of the overall sector. Successful companies in this sector have a strong supply chain management, inventory management, robust product portfolio and strong R&D.
Raw material forms the major cost component (more than 50%) followed by selling and distribution costs and employee costs. There are more than 300 components that form the sector’s raw materials. Raw materials primarily include resins, pigments, solvents and additives. A large portion of the raw materials are derivatives of crude oil, which implies that their costs are related to crude oil prices. Additionally, costs of raw materials that are imported are also vulnerable to exchange rate fluctuations.
A number of paint manufacturers are now manufacturing water-based paints, which require lesser crude-based raw material components, and hence, are less sensitive to movements in crude prices. Companies are also seeing a rise in demand for water-based paints due to their properties of corrosion resistance, high gloss, ability to clean, etc. This is a win-win situation for both the manufacturers and consumers since these paints offer higher margins for the former and are available at reasonable prices to the latter.
The government’s focus on ‘Housing for all by 2022’ and infrastructure development, and reduction in GST from 28% to 18% will give this sector a strong boost, which will reflect in the bottomlines of the companies in this sector. Additionally, the ‘repainting’ segment is seeing shorter time frames from 6-8 years to about 3-4 years, which will also give a fillip to demand.
FY18-19 saw the industry grow at about 12% in volume terms and about 15% in value terms. Going forward, the industry is expected to see significant growth as a result of rapid urbanization, increasing disposable incomes of the middle class, government’s thrust on economic growth (and infrastructure growth) and companies’ focus on R&D to develop new, eco-friendly paints that are dust and water resistant. Companies that are able to innovate and efficiently manage their inventory and supply chain will be the outperformers.
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