Balkrishna Industries extends partnership with BBL
5th Oct 2020

Balkrishna Industries (BKT) has become a ‘league partner’ of Australian T20 cricket league, KFC Big Bash League (BBL), joining the club of marquee names as the second highest category of sponsors after the title sponsor. The company has upgraded and extended its partnership with the BBL following an agreement signed with Cricket Australia. The partnership signed in 2018 was initially envisaged up to 2021, but will now continue up to 2023.

As league partner, company will receive several additional rights, including expanded visibility on LED boards, vision screens, boundary ropes and umpires' uniforms. The company will also receive the right to create several activations, both at venue and outside venue, as well as comprehensive digital support from Cricket Australia. The BKT brand will also continue to be highly visible during international matches and during fan events organized over the course of the season.

Balkrishna Industries is a leading manufacturer in the Off-Highway tire market. Since its founding in 1987, BKT has successfully focused on specialist segments such as agricultural, construction and industrial vehicles as well as earthmoving, port and mining, ATV, and gardening applications.