Blue-Chip Strategy: Capture The Best of The Best!

Blue Chip Stocks:
Capture The Best of The Best!

Portfolio consists of only 10 – 15 blue-chip market leaders with established business models that endeavour to provide stability & liquidity to the portfolio.

Blue-Chip Strategy: Capture The Best of The Best!


Blue-chip companies are qualified as high-quality Stocks and are usually large-cap companies. Typically, they have been in business for many years and are considered to be very stable with consistently growing revenues. These Blue-chips are sound fundamental companies with a solid track record of generating revenues and are hand-picked by StockAxis through its deep research, extensive experience and insights.


To Identify and recommend only market leaders with established business models that endeavour to provide stability & liquidity to the portfolio.

Stock Selection Process

StockAxis follows 4 key stages of screening potential Blue-Chip picks:

Step 1: Fundamental strength at the right ‘buy’ point

Our ‘Blue-Chip’ research team uses a number of proprietary screening tools to shortlist stocks (from a large universe of companies) that meet the parameters of having fundamental strength while being available at the right ‘buy’ point.

Step 2: In-depth fundamental research

The StockAxis ‘Blue-Chip’ research team undertakes rigorous fundamental analysis of the shortlisted potential blue-chip stocks. These potential valuation outliers must meet parameters such as earnings growth, profitability parameters, management experience and competence, return on equity benchmarks, competition analysis, etc. These companies available at an attractive valuation, carry the potential to create wealth in the medium to long term and are shortlisted for further macro research i.e. industry, management strategies and reputation, track record etc.

Step 3: Macro research

Through our disciplined, research-intensive approach, we examine company and industry prospects over the intermediate and long term, working to understand and anticipate how industries and businesses will change over time.

Step 4: Stock monitoring and review

The strongest stock ideas from our extensive research process become candidates for recommendation. These stocks are actively monitored till the position is open.

Blue Chip Stocks - Key Traits

Stocks Recommendations
Focused on growth-oriented stocks with a large-cap bias.
10 – 15 positions in the portfolio.
Regular Rebalancing
Stocks with declining prices where valuations become attractive.
Volatility & Portfolio Churn
Recommended Investment Tenure
1 year.
Value Added Services
  • Access to Research Analysts.
  • Recommendations via SMS, email & mobile app notifications at real-time.
  • Research Reports & Regular Updates.
  • A Dedicated Relationship Manager.
  • Access to the Recommended Portfolio via Web Login and Mobile App.

Blue Chip Stocks Information

Fact Sheet


Blue-Chips are high-quality stocks of mature companies that are fundamentally stable. They are typically large-cap stocks, which are often a part of a broad-based index such as the BSE Sensex or NSE Nifty. These stocks have the potential to generate consistent revenues.

Being large-cap stocks, blue-chips bring stability and balance in a portfolio and are usually considered less risky as compared to midcaps and small-cap stocks. Adding these stocks to your portfolio will help you limit your downside risk while earning optimum returns.

Blue-Chip stocks are recommended to be held for up to 12 months.

The expected potential upside per stock is 15%-20%.

Blue-Chips are stocks of well-established and mature companies with stable businesses and revenues; hence, they are less risky making them suitable for a typical risk-averse investor.

Blue-Chips are stocks of well-established companies which are large caps. These companies usually generate optimal revenues. In order to generate higher returns, the price levels, both entry & exit, are of utmost importance. Our Blue-Chips research team undertakes rigorous fundamental analysis in order to shortlist companies that are on a growth trajectory over a 12-month period. The companies with the most attractive valuations and potential to achieve or retain market leadership positions in their respective sectors are selected in order to build wealth in a medium to long term horizon.

NIFTY 13,055.15 1.00% SENSEX 44,523.02 1.01% BANKNIFTY 29,737.25 2.46% ADANIPORTS 392.25 4.56% ASIANPAINT 2,207.90 0.99% AXISBANK 619.65 4.04% BAJAJ-AUTO 3,095.70 0.58% BAJAJFINSV 8,859.70 0.97% BAJFINANCE 4,810.65 -0.02% BHARTIARTL 474.25 -0.63% BPCL 389.75 -1.19% BRITANNIA 3,562.25 0.14% CIPLA 748.45 0.29% COALINDIA 123.25 0.41% DRREDDY 4,915.50 1.80% EICHERMOT 2,693.30 3.69% GAIL 100.30 -0.59% GRASIM 853.25 -0.16% HCLTECH 840.50 0.15% HDFC 2,217.70 -1.47% HDFCBANK 1,438.20 3.13% HEROMOTOCO 3,074.15 0.47% HINDALCO 226.00 3.65% HINDUNILVR 2,157.35 1.31% IBULHSGFIN 181.70 2.16% ICICIBANK 478.20 2.12% INDUSINDBK 853.70 0.46% INFRATEL 218.90 0.25% INFY 1,140.05 0.02% IOC 86.15 -0.35% ITC 195.55 2.46% JSWSTEEL 340.85 0.92% KOTAKBANK 1,924.90 1.43% LT 1,135.50 0.86% M&M 729.35 3.39% MARUTI 7,158.40 2.44% NTPC 94.15 0.53% ONGC 76.10 -0.52% POWERGRID 194.50 -0.13% RELIANCE 1,964.05 0.68% SBIN 243.85 2.16% SUNPHARMA 520.15 1.42% TATAMOTORS 172.05 0.79% TATASTEEL 548.30 0.96% TCS 2,722.05 -0.08% TECHM 877.65 1.37% TITAN 1,327.15 -1.52% ULTRACEMCO 4,873.20 -0.33% UPL 427.45 0.23% VEDL 115.80 2.43% WIPRO 355.50 -0.10% YESBANK 14.70 1.03% ZEEL 188.30 0.59%