Hawkins Cookers Ltd

Consumer Durables - Domestic Appliances

CMP
Rs. 5000.00
Rating:
Buy
November 12, 2020

Stock Info

BSE
508486
NSE
HAWKINCOOK
Bloomberg
HAWK:IN
Reuters
HWKN.BO
Sector
Consumer Durables - Domestic Appliances
Face Value (Rs)
10
Equity Capital (Rs cr)
5.29
Mkt Cap (Rs cr)
2689.67
52w H/L (Rs)
5539.95 - 3111.00
Avg Daily Vol (BSE+NSE)
5,056

Shareholding Pattern

(as on 30-Sep)
%
Promoter
56.03
FIIs
0.3
DIIs
15.28
Public & Others
28.39
Source: Ace equity, StockAxis Research

Price performance

Return (%)
1m
3m
12m
Absolute
1.08
5.93
30.11
Sensex
7.39
13.50
8.05
Source: Ace equity, StockAxis Research

Indexed Stock Performance

Hawkins Cookers Ltd Sensex
Hawkins Cookers Ltd
Source: Ace equity, StockAxis Research

Muhurat pick

Profile
Hawkins Cookers Ltd incorporated in 1959, operates in two segments i.e. Pressure Cookers and Cookware. The pressure cookers are marketed under the flagship brand Hawkins, Futura and Miss Mary; cookware is sold under the Futura brand. It offers ~73 different pressure cooker models in twelve different varieties.

Investment Rationale
Shift from unorganised to organised sector: The organized players like Hawkins Cookers will grow faster compared to unorganized players owing to narrowing price gap, strong brand positioning and superior quality of products.

Historically, Hawkins Cookers has outperformed TTK Prestige: Over the last 6-7 years, Hawkin cookers has continuously outperformed market leader TTK Prestige in terms of sales growth mainly due to strong brand, higher ad spends, new product launches and wide distribution network.

Ujjwala Yojana Scheme: We believe the Ujjwala scheme is one of the factors that has helped in the growth of pressure cookers segment in the rural region as more rural consumers got access to LPG cylinder. Growing awareness and aspirations in the rural regions will contribute more growth.

Established Brand image and Distribution network: Hawkins is second largest branded player in the pressure cooker segment with strong brand equity in the domestic market. Hawkins has a PAN India distribution network with dealers across the country.

Outlook & Valuation
We believe Hawkins cookers will perform well on the back of government initiatives, new product launches, strong brand name, wide distribution network, increased penetration of cooking gas,. Currently Hawkins cookers trades at 33.1 X on the basis of FY22E earnings.