Ceat Ltd

Tyres & Allied

CMP
Rs. 1107.85
Rating:
Buy
November 12, 2020

Stock Info

BSE
500878
NSE
CEATLTD
Bloomberg
CEAT IN
Reuters
CEAT NS
Sector
Tyres & Allied
Face Value (Rs)
10
Equity Capital (Rs cr)
40
Mkt Cap (Rs cr)
4492.59
52w H/L (Rs)
1249.00 - 600.00
Avg Daily Vol (BSE+NSE)
119,809

Shareholding Pattern

(as on 30-Sep)
%
Promoter
46.82
FIIs
23.69
DIIs
16.17
Public & Others
13.31
Source: Ace equity, StockAxis Research

Price performance

Return (%)
1m
3m
12m
Absolute
10.65
24.54
14.58
Sensex
7.39
13.50
8.05
Source: Ace equity, StockAxis Research

Indexed Stock Performance

Ceat Ltd Sensex
Ceat Ltd
Source: Ace equity, StockAxis Research

Muhurat pick

Profile
CEAT Ltd. engages in the manufacture and sale of automotive tyres, tubes, and flaps. It offers tyres to all user segments and manufacturers for all vehicles including heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, auto-rickshaws, motorcycles and scooters,. The company was founded on March 10, 1958 and is headquartered in Mumbai, India.

Investment Rationale
Strong OEM relationships: To expand revenues from non-trucking segments, CEAT entered into niche categories like 2Ws and UVs in the early years of this decade. It started working closely with OEMs to understand their requirements in terms of product quality and backed this up with new products catering to every segment. Over past few years, CEAT has added marquee clients to its OEM portfolio in both 2Ws and 4Ws, showcasing its R&D capabilities. The company is consistently investing in upgrading its technological capabilities and R&D to deliver high-quality, innovative and specialized products across categories.

Capex to fuel growth: Company has expanded its production capacity in key focus categories of Two-wheeler, Passenger Vehicle and Truck & Bus Radial (TBR). During FY20, production commenced at its greenfield capacity plant in Chennai for Passenger Vehicle tyres and has expanded  2W  tyre  and TBR facilities in Nagpur and Halol, respectively. On consolidated basis, INR ~4000 crore has been earmarked for capacity expansion projects out of which INR 2200 crores has already been spent. The remaining investments will be made in a staggered manner. These projects are being funded through internal accruals and external borrowings. These additional capacity enhancement projects with ram-up of new plants coming on stream will uplift the total volumes on an overall basis.

Extensive distribution reach: CEAT has been consistently strengthening its distribution network and looking for innovative ways to widen its reach. The company has a three-pronged approach to reach customers: 1) dealers, 2) distributors and 3) branded/exclusive franchises.

Outlook & Valuation:
CEAT has laid strong emphasis on effective marketing and branding of products. To position its products competitively, the company has developed creative ad campaigns based on extensive research/consumer insights. Since the 2W/PV segments are consumer-facing, we believe factors such as brand loyalty, visibility and recall go a long way in creating replacement market demand and improving market share. We expect reversal in margins in upcoming quarters led by increased share of OEM’s in sales mix and volume recovery across verticals. Currently the stock trades at PE of 18x/11x of FY21/FY22E estimates. We remain positive on the stock for long term.