Set up in 1987, Bajaj Finance Limited (BFL) is a subsidiary of Bajaj Finserv (52.7% ownership), the financial services arm of the Bajaj group. Bajaj Finance has a diversified product suite comprising of key businesses such as vehicle loans, consumer durable loans, personal loans, mortgage loans, small business loans, loans against securities, commercial finance, and rural finance. Bajaj Finance is the largest financier of 2-wheelers and consumer durables in India.
BFL is present in 2988 locations across the country, including 1690 locations in rural/smaller towns and villages as on March 31,2021. It has two 100% subsidiaries: (i) Bajaj Housing Finance Ltd. (‘BHFL’), which is registered with National Housing Bank as a Housing Finance Company (HFC); and (ii) Bajaj Financial Securities Ltd. (‘Bfinsec’), which is registered with the Securities and Exchange Board of India (SEBI).
Strong market presence in the Indian retail finance operations
Bajaj Finance has emerged as one of the largest retail asset financing NBFCs in India and continues with its two-pronged strategy of building scale and maximising profit. The company has demonstrated track record of profitable growth with segments such as mortgages, small business loans, and commercial lending through building scale, while consumer durable loans, personal loans, and 2- and 3-wheeler financing are focused on maximising profit.
Consistent Growth in Consumer Finance Business
The company is amongst the largest personal loan lenders in India and continued to be the dominant lender for consumer electronics, furniture and digital products. Consumer financing business constitutes 36% of the Loan book as on March 2021. The company’s growth has been sustained by an expanding distribution reach, innovative credit outreach and cross-selling opportunities. The company also extended its loan offerings in the healthcare segment by introducing a ‘Healthcare EMI Card’
SME financing form sustainable scale builders while partnerships drive granular
SME financing and commercial lending now comprise 13% and 9% of consolidated AUM respectively as on March 2021. It launched used-car financing and small-ticket secured SME loans in FY19. The Company’s co-branded credit cards business in partnership with RBL Bank continued to grow in a robust manner and its co-branded credit cards stood at 2.05 million cards-in-force (CIF). The company’s co-branded wallet business in partnership with Mobikwik continued to grow by offering EMI cards in digital format and it had 19.8 million users as on March 2021. Both partnerships augur well to generate granular and sticky fee income.
Focus on Analytics & technology modernisation
Productivity has increased due to the effective use of technology and analytics. The company has invested deeply in data analytics, machine learning models and artificial intelligence (AI) to better service customers and drive the business. Facial recognition technology has been deployed in offices and some branches on pilot basis, with the aim of providing a differentiated and frictionless customer service experience.
We expect the company to capitalize on growth opportunities supported by healthy capitalization, surplus liquidity on its balance sheet and resilient asset quality. Further we expect the company to invest in distribution & expand its geographic footprint and it has multiple levers to reduce cost, given its multiple product lines. Further disbursements have been picking up gradually month on month which will enable stable earnings growth going forward. The stock is currently trading at 6.4x FY23E P/BV and we initiate our coverage on Bajaj Finance with a Buy Rating.
Price: BAJAJ FINANCE is in a secular bull run making higher highs and higher lows on weekly charts. The stock is currently placed above its 21SMA & 50SMA moving averages on daily time frames which indicates positive setup. The stock has seen supportive volume formation on daily charts. We expect the stock to continue to outperform in the coming weeks. The stock has bounced with increase in volumes which indicates the strength in the counter. The Parabolic–Sar is placed below the price on the weekly chart, re-iterating our positive stance in the counter.
Indicator: The RSI on daily chart is pegged at 58.54, pointing towards the north direction. Even the MACD is trading above the signal in buy territory on daily chart, indicating positive momentum in the stock in the near term. The DMI+ is also in bullish zone and is currently placed around 27.71 levels, whereas ADX is trading at 31.64, way above 25 level, which shows overall strength.
Volume: Price and volume analysis play an important part in determining overall strength or weakness in the stock. Price and volume pattern are moving in the same direction which reflects the true movements in the stock. BAJAJ FINANCE stock has seen the increase in delivery volume, which shows the movement of this stock is on bullish side.
Conclusion: Considering all the above data facts, we recommend buying for medium term. The stock is in the category of investor friendly stocks and always attracts the market participants. The stock has seen decent deliverable quantity to trade quantity on daily basis, which indicates strong hands are accumulating the stock at currents levels, which enhances the confidence in the stock. Investor may go long on the stock around Rs.6050 levels keeping a stop loss below Rs.5950 for target of Rs.8225.